Real estate · Updated 3 October 2026

WhatsApp for real estate

Property leads go cold in hours. An AI agent on your WhatsApp number answers every enquiry at once, day or night, finds out what the buyer wants and books the site visit.

Where real-estate teams lose leads

What the agent does

It answers every message about your project, using only the facts you give it: configurations, price ranges, possession, amenities, location. Then it works toward a site visit.

A brief can be as short as this:

You answer enquiries for Sunrise Residency, 2 and 3 BHK in Wakad, Pune, possession December 2027. Find out budget, BHK and when they want to visit. Offer Saturday or Sunday site visits. If they ask for a discount, say the sales manager will call.

What it captures from each buyer

Field Example
Budget ₹85–95 lakh
Configuration 3 BHK
Visit date Saturday 11 am
Loan needed yes
Buying for self-use

Every conversation fills one row in a results table your sales team can sort and export.

Re-engaging old leads

Upload your past enquiries as a CSV, pick a Meta-approved marketing template ("New tower launched at Sunrise Residency, want the price sheet?") and send. The agent answers everyone who replies and books the interested ones. Anyone who says stop is never messaged again from that number.

What it costs

For 1,000 old leads and 150 replies: 1,000 marketing templates at Meta's rate (₹0.8631 each), plus 150 agent conversations at ₹0.30 each. Since 1 October 2026 Meta also charges ₹0.115 for each reply inside the 24-hour window. No subscription. See pricing.

Questions

How do real-estate companies use WhatsApp?

To answer enquiries from property portals and ads, send price sheets and brochures, book site visits, remind buyers before a visit and re-engage past leads. With the WhatsApp Business API, an AI agent can do the first reply and qualification for every lead at any hour.

Can the AI agent share brochures and price lists?

The agent answers from the facts you give it, including price ranges and configurations. A brochure or price sheet can go out as the header of an approved template, or your team can send it from Conversations while the 24-hour window is open.

What if a buyer asks for a discount?

You decide. Most teams list discount and negotiation as a hand-over: the agent tells the buyer the sales manager will call, stops, and the conversation shows up for your team.

Can I message leads from property portals?

Only people who agreed to hear from you, and only with Meta-approved templates for the first message. Someone who enquired about your project and gave their number is the usual case; bought lists are not.

Try it on your own number

Describe your agent in plain words, test it in a chat, and put it on your WhatsApp. $5 free to start, no subscription.

Start free   Book a demo

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