Gupshup alternative · Updated 25 September 2026

Altrnative vs Gupshup

Q: Does Altrnative have an API like Gupshup?

Yes. POST /api/v1/chats starts a chat that an agent answers, GET /api/v1/chats/{id} returns its status, messages and captured fields, and the campaign endpoints send templates to a list. See the docs.

Gupshup is a large messaging API platform across WhatsApp, SMS and more. Altrnative is focused on one thing: AI agents that hold WhatsApp conversations and capture what customers say.

At a glance

Gupshup's figures are from its pricing page, checked September 2026.

	Gupshup	Altrnative
How you pay	Self-serve: $0.001 per message, sent or received, plus Meta at actuals; enterprise pricing on request	Send only: Meta's rate + 10%. With an agent: Meta's rate + ₹0.30 per 24-hour conversation
Channels	WhatsApp, SMS, voice and more	WhatsApp
Built for	Developers and large enterprises building their own messaging	Businesses that want an agent answering without building one
Getting an agent live	Build it on their platform or your own	Describe it, test it in a chat, put it on a campaign or the API

When Gupshup is the better fit

You need SMS, voice and other channels from one provider.
You have engineers building their own bot logic and want a messaging pipe.
Very large enterprise volume with negotiated pricing.

When Altrnative is the better fit

You want an AI agent working this week, not a project.
You want a campaign screen for lists, templates, results and exports, not only an API.
You want the answers people give (budget, date, yes or no) captured into a table automatically.

Questions

What is an alternative to Gupshup for WhatsApp?

Altrnative, if you want a ready AI agent on WhatsApp rather than an API to build on. You describe the agent in plain words and pay Meta's rate plus ₹0.30 per conversation it handles.

Does Altrnative charge for incoming messages?

No. Send-only messages cost Meta's rate plus 10%. When an agent answers, the price is per 24-hour conversation, however many messages go either way.

Does Altrnative have an API like Gupshup?

Yes. POST /api/v1/chats starts a chat that an agent answers, GET /api/v1/chats/{id} returns its status, messages and captured fields, and the campaign endpoints send templates to a list. See the docs.

Try it on your own number

Describe your agent in plain words, test it in a chat, and put it on your WhatsApp. $5 free to start, no subscription.

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