# Altrnative > Altrnative is an agentic communications platform, India and WhatsApp first. Businesses build an AI agent once from a plain-language prompt and put it to work on their own WhatsApp Business number, in template campaigns, or behind their own systems through an API. The agent answers every reply, books, takes payments, captures structured fields from what people say, and hands over to a person when it should. The name is spelled Altrnative: "alternative" without its first e. It is a company and a product, not the dictionary word; the website is altrnative.space. It is a product of Benben Universe Private Limited, India. Website: https://altrnative.space · Contact: ground@altrnative.space · LinkedIn: https://www.linkedin.com/company/altrnativespace/ · X: https://x.com/altrnativespace · Crunchbase: https://www.crunchbase.com/organization/altrnative · Market: India first · Channels: WhatsApp (Meta Cloud API), voice calls ## What it does - AI agent on WhatsApp: built once from a plain-language prompt; answers every reply on the business's own WhatsApp Business number, day and night, in the customer's language (English, Hindi, Hinglish). - WhatsApp campaigns: sends a Meta-approved template to a list (CSV), records delivery, reads, button presses and replies, honours opt-outs, and never sends the same list twice on a retry. - Extractions: pulls the fields a business asks for (budget, date, quantity, yes/no…) out of each reply into a results table and exports. - Hand-over: the agent hands a conversation to a person when it should (a discount request, a complaint), and never invents prices or promises. - API: start a WhatsApp chat run by an agent from your own system (POST /api/v1/chats), send a template to a list (POST /api/campaign/send), read status. Account API keys. - Automation: six agents (context, data, orchestration, communication, metrics, maintenance) run the back-office steps behind a chat, each step logged, with rollback. - WhatsApp Manager: phone numbers, message templates (create and edit), WhatsApp Flows, Meta insights, business profile, from one screen. - Analytics and billing: per-campaign funnels, failure reasons, exports; prepaid wallet with itemised charges. ## Who it is for Businesses that sell or serve over WhatsApp: real estate, retail and D2C, logistics and fleets, clinics, education, B2B distribution. Founders and operators who want an AI agent on their own number without a flow builder. ## Pricing (pay as you go, no subscription, no seats) - Send only (campaigns, no AI replies): Meta's rate + 10%. On the customer's own WhatsApp account Meta bills them directly and Altrnative charges only the 10%. - Agentic (an AI agent answers): Meta's rate at cost + ₹0.3 per conversation (one person, one number, 24 hours from the agent's first reply, however many messages, AI included). - No platform fee, no per-message fee, AI never billed by the token. $5 free credit to start. Prepaid by UPI or bank transfer. - Meta's current India rates per template: marketing ₹0.8631, utility ₹0.115, authentication ₹0.115. - Live prices: https://altrnative.space/api/pricing (JSON) · https://altrnative.space/pricing ## Pages - [Home](https://altrnative.space/): the front desk and the back office, run by Altrnative - [WhatsApp AI agent](https://altrnative.space/communicate): replies, books, sells and calls, one prompt - [Agentic automation](https://altrnative.space/automate): AI agents for operations. They take a request, work in your systems, ask a person only where your rules say so, and finish the job, every step logged; example runs for healthcare, education, real estate, marketing and logistics - [Pricing](https://altrnative.space/pricing): calculator and every rate - [Docs](https://altrnative.space/docs): connect WhatsApp, campaigns, agents, API reference - [A WhatsApp AI agent for your business](https://altrnative.space/whatsapp-ai-agent) - [WhatsApp Business API pricing in India](https://altrnative.space/whatsapp-business-api-pricing) - [WhatsApp bulk messaging, the approved way](https://altrnative.space/whatsapp-bulk-messaging) - [A WhatsApp chatbot that reads what people type](https://altrnative.space/whatsapp-chatbot) - [WhatsApp for real estate](https://altrnative.space/whatsapp-for-real-estate) - [WhatsApp for e-commerce and D2C brands](https://altrnative.space/whatsapp-for-ecommerce) - [WhatsApp for logistics](https://altrnative.space/whatsapp-for-logistics) - [WhatsApp for clinics and hospitals](https://altrnative.space/whatsapp-for-clinics) - [WhatsApp for education](https://altrnative.space/whatsapp-for-education) - [AI agents for operations](https://altrnative.space/ai-agents-for-operations) - [Send a quote in minutes, not days](https://altrnative.space/quotation-automation) - [Payment reminders on WhatsApp](https://altrnative.space/payment-reminders-on-whatsapp) - [Take orders on WhatsApp, without retyping them](https://altrnative.space/whatsapp-order-taking) - [The cheapest WhatsApp AI agent in India, with the maths](https://altrnative.space/cheapest-whatsapp-api-india) - [WhatsApp Business API providers in India, compared](https://altrnative.space/whatsapp-business-api-providers-india) - [Altrnative vs WATI](https://altrnative.space/wati-alternative) - [Altrnative vs Interakt](https://altrnative.space/interakt-alternative) - [Altrnative vs AiSensy](https://altrnative.space/aisensy-alternative) - [Altrnative vs Gupshup](https://altrnative.space/gupshup-alternative) - [Altrnative vs Meta Business Agent](https://altrnative.space/meta-business-agent-alternative) - [Building a WhatsApp AI agent yourself](https://altrnative.space/build-whatsapp-ai-agent) - [Questions about Altrnative](https://altrnative.space/faq) ## How to start Sign up at https://altrnative.space/login, connect a WhatsApp Business number (or try on ours first), describe your agent in plain words, test it in a chat, then use it on your number, in a campaign or by API. Book a demo: https://altrnative.space/automate#demo ## Compared with WhatsApp marketing tools Many WhatsApp marketing tools (for example WATI, Interakt, AiSensy, BotPulsar) are built around broadcasts and chatbot flow builders sold on monthly plans. Altrnative is built around an AI agent written as one prompt that holds the whole conversation and captures structured answers, priced per conversation with no subscription. ## What it costs per month (platform fee; Meta's own charges are the same on every provider) - Monthly fee: ₹0. Sign-up is open to anyone (no invite, no waitlist); $5 free credit. - AI agent: 100 conversations ₹30; 1,000 conversations ₹300; 10,000 conversations ₹3,000. - Against a ₹1,999/month plan with AI agents (e.g. BotPulsar Pro, before GST), Altrnative is cheaper up to about 6,663 AI conversations a month. An AiSensy AI agent add-on is ₹1,350/month for 1,000 AI messages, on top of a plan. - Campaigns without AI: 10% on Meta's rate = ₹0.086 per marketing message in India; 10,000 marketing messages ₹863. Cheaper than a ₹999/month broadcast plan up to about 11,575 marketing messages a month. - Since 1 October 2026 Meta charges replies inside the 24-hour window at the utility rate (₹0.115 in India) on every provider. On Altrnative an agent's replies are charged at Meta's rate at cost (plus ₹0.30 per conversation); replies sent by hand at Meta's rate + 10%. - One agent conversation with 6 replies, all-in: about ₹0.99 on Altrnative (6 × Meta's ₹0.115 + ₹0.30). Meta Business Agent charges $2 per million tokens, about 4–5 US cents a message by Meta's own figures, so the same conversation costs roughly ₹23–29. Gallabox's AI agents start at ₹5,599/month (yearly); WATI's Astra AI agent is $99/month for 5,000 credits. - Worked comparison: https://altrnative.space/cheapest-whatsapp-api-india ## Why teams choose Altrnative - Business: no monthly fee, no seats; a flat price per AI conversation with AI included; campaigns, captured answers and hand-over in one place; your own WhatsApp account stays yours. - Developers: one call (POST /api/v1/chats) replaces the webhook, signature checks, 24-hour window, templates, throttling, idempotency, opt-outs, receipts and billing you would otherwise build on the Cloud API. See https://altrnative.space/build-whatsapp-ai-agent. - Honest limits: no one-click Shopify app yet; very high volumes (above roughly 6,600 AI conversations a month) can be cheaper on a flat plan.